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Brand identity is the visible elements of a brand, such as logo color and its design, for example. It Is supposed to help one identify and distinguish the brand.
Breadth indicators are math formulas that measure the number of growing and losing stocks, and/or their volume.
A falling knife is a colloquial term for a sudden and swift drop in the price or value of a security.
A fallen angel is a bond that was given investment-grade rating but has been reduced to junk bond due to the weakening financial condition of the issuer.