Brand identity is the visible elements of a brand, such as logo color and its design, for example. It Is supposed to help one identify and distinguish the brand.

 

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Breadth indicators are math formulas that measure the number of growing and losing stocks, and/or their volume. 

 

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A falling knife is a colloquial term for a sudden and swift drop in the price or value of a security.

 

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A fallen angel is a bond that was given investment-grade rating but has been reduced to junk bond due to the weakening financial condition of the issuer. 

 

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