It seems that the time has come when even the biggest and most famous retailers are going to have to make some changes into the business lest they will have to endure losses inside their own walls. The times are changing and people change as well. The situation in the world right now is turning and the fear of economic crisis became very common. All of the leads to a perfectly natural desire of the people to save money and cut down on the spending. And that is exactly what Dutch Pandora is experiencing right now.

The prognosis for Pandora’s sales’ volume was about 7-10 percent for the year, but now we can see that these numbers are not going to come to life after all. 4-7 percent is the best that the company can count on in the present situation. With that shares of the company fell 20 percent yesterday and are now at the lowest level since May 2014. But the problems with Pandora right now might just be signaling about much bigger problems that might strike other companies around the world pretty soon.

Have you noticed how often do the words “economic crisis” strafed to pour out at us from the media? Because we have. And as traders we understand that the thigs are simply developing according to the long-set-laws of economics. But as people we don’t really want the next crisis to come seeing how it has only been 10 years since the last one hit the markets and our wallets. But we see the effect the predictions for it is having on the users and buyers. People already start being afraid and as the slight panic start to cut off the “unnecessary” purchases like jewelry. And as a result the producers are suffering losses and falls in the retail numbers.

What else can be hit? People tend not to make big purchases in the time of crisis so it is fairly possible if automobile, jewelry and travel industry are going to take hits in the nearest future with Pandora being a mere first indicator of the problem. So right now we as traders have to be very careful with longing shares for the big companies and conglomerates selling expensive staff. BMW, Mercedes and Bentley and other big companies are the first ones that have to be taken into consideration. Apple may also take the hit along with Samsung. eBay and Amazon will probably be just fine as they carry all sorts of the offers for their clients.

For now, we may be overthinking the situation and we certainly hope we do but there are a lot of alarming notes in the situation that make us say “better safe than sorry”.

We hoped that after the situation comes out of Turkey and goes inside world markets, Erdogan will finally see the danger that the situation inside his country is hosting for the world. And we certainly though that the crisis is going to stabilize after the speech that Erdogan gave for the people of Turkey yesterday. But alas, none of that happened. Even more so the crisis seems to have worsened after the speech as Turkish president didn’t hesitate to take more and more hits on the sole source of Turkish problems – the United States of America.

Erdogan said that his next goal is for 80 million of citizens of Turkey to stop buying iPhones and in a way support the economy of the USA that in the last month slapped Turkey with 50 percent increase in steel and aluminum tariff increase as well as imposed sanctions on two of the Turkish ministers. It seems that tariff war is becoming more and more popular with politicians which is a nice thing considering that the other option is a whole blown war. But economy of the world is still in jeopardy.

Of course, some of the toll is going to hit Apple – 80 million people is no joke after all, but it is pretty predictable that USA are going to want to answer as well and God knows what Trump is going to sanction next. After all there is no saying and no guessing. And the big question here is whether Turkish economy can withstand new blows? Moreover, it is not exclusively about Turkey. On Monday we saw the perfect example of the possible future scenario.

Apparently Turkey casts shade on all of the other Emerging economies and the crisis on one country inevitably means the sell off for all of them. Which includes such giants as China. And Chinese economy is only recovering after the toll taken on it by America as well. So the overall prognosis for trading at emerging markets is not as positive as we would hope. Yesterday the situation seemed less critical as Turks stabilized the situation by sell greenback off. But that was it. Today the crisis is visible again.

What are we to do? What can we do? Sell off is a very tricky decision as it will cause even more panic among traders around the world. So it will cause chain reaction of the selloff that will inevitably plunge us into the economic crisis right away. And that is simply not acceptable in present situation. Selling must be done with care and attention. Extreme attention to the situation on the market.

Although the only asset that doesn’t need a selloff is greenback. It is standing on the 14-months-high position once again today.

Move away, Apple! It seems that when it comes to music streaming service there is a new player in town and even though it is very much younger than Apple Music it is very successful. Spotify first went into trading in the begging of April and ever since the performance of the service in the market has been nothing short of spectacular. But don’t hurry investing in it.

Ups and downs is the regular pattern of movements for such services. And Spotify has been having $8 billion worth of rally lately, so guess what? It will fall down pretty soon. At least that is what it looks like from our angle. And only after the fall will it be time to invest in it.

Right now performance of Spotify is much better than was previously estimated – 180 million users. That is a lot of people giving their money to the serviced. And that explains the trust that is put in the service by the investors and traders. Even big names like Coatue, Soros and Moore are the proud owners of Spotify shares.

So right now there is the service that is on the rise even though everything else seems to be on fire. But we still strongly suggest to wait and look for the hints of the losses in the service’s market cap and only get inside the business after the crisis is gone.