eBay and PayPal will trade as two separate companies from today.

The split sees PayPal listing independently on the stock exchange.

The split comes more than ten years after eBay bought the payments firm in 2002. But in September last year, it announced plans to divide the two companies, letting PayPal off into a separate entity.

eBay Chief Executive John Donahoe said the decision was taken because it was best for each business and would create additional value for shareholders. He added the two companies will continue to work closely together.

Once the two businesses were seen as being among the shrewdest combinations in Silicon Valley history.

eBay, as a younger company, needed a reliable way for shoppers to pay for their purchases on its site.

The split leaves the two firms' top executives free to focus on their individual businesses.

PayPal will start trading on the NASDAQ as an independent company while eBay will continue as its own separate public company.

PayPal is expected to be valued at around $44bn, potentially eclipsing the estimated $35bn for eBay's marketplace after the split.

Ask us about our FREE financial advice program: 

Other Top Stories:

Will Twitter's Share Crash?

Technical Analysis Lesson 1 - Introduction

How I Made Over $30,000 a Year by Investing in Binary Options

Follow us and SHARE this story on Facebook:   

Apple is set to rake in $52.5 billion in earnings, in what could be the largest annual profit ever generated from a company's operations.

This is how Apple could make a $53 billion profit this year in 4 points:

1. iPhone sales lead...again

The record 74.5 million iPhones that Apple sold during the holiday shopping season helped Apple's profit soar more than 37% that quarter.

The iPhone remains popular despite the fact that Apple is likely to announce a new version in the coming months. Apple sold 61 million iPhones in the first three months of 2015, and analysts polled by FactSet estimate that Apple sold another 47 million iPhones last quarter.

The big screens on the iPhone 6 and iPhone 6 Plus proved popular competitors to large-screen Android phones.

IPhone unit sales are expected to be relatively stable in 2015 and 2016 but as more people own iPhones, analyst Andy Hargreaves of Pacific Crest Securities worries that this growth "creates risk if we reach the point of complete saturation or if a competitor slows Apple's share gains."

2. MacBooks are hot!

The PC industry slumped 11.8% worldwide in the second quarter compared to last year, according to IDC, a market research firm -- but Apple bucked the trend.

While all major PC brands like HP (HPQ, Tech30), Dell and Lenovo (LNVGF) reported a decline in computer sales, Apple's MacBook sales grew by 16.1%.

3. Is China's downfall Apple's downfall?

Despite the roaring success of Chinese smartphone brands like Xiaomi, Apple has held its own in China -- Apple's biggest growth market.

But a slowing Chinese economy could pose a risk for Apple. This year, analysts have their eyes glued to changes in consumer habits in China in response to the recent stock market crash. However, UBS believes the country's market turmoil will have a limited impact on the economy.

4. Apple Watch remains a mystery

The X-factor in Apple's earnings could be the Apple Watch. The company has been tight-lipped on the Watch's sales performance, and that likely won't change when Apple announces its quarterly earnings on Tuesday.

And Until Apple releases its official figures, there is no way of really knowing. But don't expect to see Apple Watch figures yet. Before the Watch released, the tech mammoth announced that it will be lumped with the likes of Apple TV, Apple music -- and recently, the iPod -- in the "other" category.

With or without the Watch, Apple is posited to report strong numbers this year.

Ask us about our FREE financial advice program: 

Other Top Stories:

Will Twitter's Share Crash?

Technical Analysis Lesson 1 - Introduction

How I Made Over $30,000 a Year by Investing in Binary Options

Follow us and SHARE this story on Facebook:   

Google's second quarter performance turned out surprisingly good, as the company beats profit expectations.

The Internet search giant reported $6.99 earnings per share, while analysts were expecting about $6.70. Google (GOOGL, Tech30) generated $17.7 billion in sales over the past three months, an 11% growth from last year. Wall Street was looking for about $17.8 billion to $18 billion, a 13% acceleration. Overall the company made $3.9 billion in profits.

While more people clicked on its ads in the second quarter than last year, businesses still shied away from spending. The amount of money advertisers paid for clicks dipped 11% -- the ninth consecutive quarter of negative growth.

One of the biggest reasons for the decline has been mobile. Although many now surf the Web primarily through phones, they are still more likely to buy products online through desktops. Advertisers, therefore, tend to spend more to target shoppers on desktops than on mobile.

The other reason is Google's video platform YouTube, where businesses are even less likely to spend money on ads because they say it doesn't generate the kind of sales leads they want.

Google has made numerous improvements to both of these areas in the past few months. To help people make faster decisions to buy things on their phones, the company's mobile search ads now show much more information than before.

Paid search results for a camera, for example, will provide product ratings, features, and inventory in nearby stores. This is a huge upgrade from what mobile search ads used to be, which was just some text and a link.

"We continue to close the gap between mobile and desktop search," Ruth Porat, Google's CFO, said during the earnings call.

But the biggest change to Google's mobile search strategy came this week when it launched a buy button in its search ads. Clicking on a Google ad with a buy button will take users to a dedicated shopping site where they can complete a purchase in about two clicks. Transactions are processed through saved financial information stored within Google accounts.

"The buy button has the potential to change advertisers' willingness to [spend] on mobile," Mark Ballard, Merkle RKG's director of research said that: "Search is probably the best performing type of digital ad because you're capturing someone's intent and interest at a specific time."

Ask us about our FREE financial advice program: 

Other Top Stories:

Will Twitter's Share Crash?

Technical Analysis Lesson 1 - Introduction

How I Made Over $30,000 a Year by Investing in Binary Options

Follow us and SHARE this story on Facebook:   

GOP presidential hopeful files financial disclosure documents. 

Donald Trump, the real estate mogul and 2016 Republican presidential hopeful, has reportedly filed financial disclosure documents with the U.S. government that show he has a net worth that exceeds $10 billion.

Trump’s campaign announced that he had submitted paperwork to the Federal Election Commission Wednesday: “This report was not designed for a man of Mr. Trump’s massive wealth,” the campaign said in a statement. “For instance, they have boxes once a certain number is reached that simply state $50 million or more. Many of these boxes have been checked.”

Last month, Trump, who now leads the polls among Republican candidates for the presidential nomination, said he was worth about $8.7 billion. In a statement Wednesday, his campaign reportedly said that number was over a year old.

Earlier Wednesday, speaking to supporters, Trump attacked other candidates over needing donations to run their campaigns: “Every single person who gave Jeb Bush and Hillary money has something lined up, and it’s not necessarily and probably not at all to the benefit of [the American people],” he said. “Special interests, lobbyists, donors, they all get something.”

Trump’s candidacy has received much media scrutiny, particularly since he made controversial comments about Mexican immigrants earlier this summer. His comments led to him losing numerous business partnerships with such companies as Macy’s  M -0.82%  and Univision.

Ask us about our FREE financial advice program: 

Other Top Stories:

Will Twitter's Share Crash?

Technical Analysis Lesson 1 - Introduction

How I Made Over $30,000 a Year by Investing in Binary Options

Follow us and SHARE this story on Facebook: